Everything You Need To Know About Google Keyword Planner

  • PPC
  • |
  • SEO
  • |
  • Jan 27, 2023
  • |
  • Read Time: 3 minutes
Sean Hegarty - MD of Jigsaw Digital, Manchester
Sean Hegarty

In our latest blog we will be covering everything you need to know about Google Keyword Planner and how it can help you take your business to the next level.

So, where do we start? First of all, Google Keyword Planner is a free tool that is part of the Google Adwords platform (don’t worry, you don’t need to run ads to use it). It’s primarily designed to help businesses find keyword opportunities and identify the CPC (cost per click) for those keywords in their Adwords campaign (all very useful for keeping on top of your budget). However, many SEO agencies use Google Keyword Planner for finding out the search volume for any given term, as well as identifying keywords they may have overlooked. In essence, Google Keyword Planner is an essential part of any business’s SEO and PPC strategy.

Key Selling Features

One of the key selling features of Google Keyword Planner is that it allows you to search for keywords that are relevant to your business. All you have to do is type in a keyword or phrase related to your business, and the tool will return a list of related keywords and phrases, along with their search volume, CPC, and competition level. This information can help you identify the keywords that are most relevant to your business and target audience.

Another key benefit of Google Keyword Planner is that it can help you identify the CPC for keywords in your Google Ads campaign. By entering the keywords you want to target in your campaign, the tool will return the average CPC for those keywords. This information can help you determine your budget for your Adwords campaign and ensure that you are getting the most bang for your buck.

In addition to this, Google Keyword Planner also has a feature called “Keyword Ideas” which is a brilliant tool for generating new keyword ideas. By entering a keyword or phrase, it returns a list of new keywords and phrases that are related to your original keyword. This feature can help you identify new keywords that you may not have thought of, which can help you expand your reach and attract more potential customers.

Another great feature of Google Keyword Planner is the “Ad Group Ideas” which is a great way to group keywords together based on their relevance. By grouping keywords together, you can create ad groups that are more targeted and effective. This feature can help you create more effective Adwords campaigns and increase your ROI.

In summary, Google Keyword Planner is a free and powerful tool that can help your business identify keyword opportunities and identify the CPC for keywords in their Adwords campaign. It can help you find new keywords, create more targeted ad groups and increase your ROI. It’s a must-have tool for any business looking to improve their online presence and drive more traffic to their website. However, if that all sounds a bit too much, just call Jigsaw Digital today for a free, no-obligation chat, to find out how we can get your ads performing.