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Ubersuggest: An Honest Review of The SEO Tool to Rival aHrefs & SEM Rush

Sean Hegarty - MD of Jigsaw Digital, Manchester
Sean Hegarty

In the world of search engine optimisation (SEO), choosing the right keywords play a crucial role in determining the success of your website. To rank high on search engines like Google, it’s essential to understand which keywords are relevant to your website and customers. However, this can be a time-consuming and complex task, especially if you’re just starting out. That’s where Ubersuggest comes in – a powerful keyword research tool that makes the process of finding and analysing keywords easy and efficient. In many ways it’s similar to well-known industry tools such as aHrefs and SEM Rush, but in this latest blog, we’ll explore the features and benefits of Ubersuggest and why it’s worth worthy competitor for the established names and why it’s a good choice for your SEO strategy.

Understanding Ubersuggest: What is it and How Does it Work?

Let’s start at the beginning. Like aHrefs and SEMRush, Ubersuggest is a free tool that helps you find the best keywords for your website based on a variety of factors, such as search volume, competition, and relevance. You simply enter a keyword related to your niche or industry, and Ubersuggest will generate a list of related keywords, along with their monthly search volume, estimated cost per click, and SEO difficulty – all pretty good so far.

Not only that, the tool also provides insights into the top ranking pages for each keyword, allowing you to see the competition and the type of content that’s ranking. This information can be useful in determining the feasibility of ranking for a particular keyword and can help you come up with ideas for your content. One tip – don’t always go for the keyword that has the most search volume, not only is it going to be more competitive, but you may even find it’s not as qualified. For example, it would be nice to rank just for “SEO’, but even if we were page 1 for this phrase, it’s highly unlikely that it’ll bring the right type of visitors through to our site. Why? because if someone is typing in “SEO” they could be starting their search journey and just looking for advice on how to do it, or find out what SEO is. A much better key phrase to target would be “SEO agency in Manchester“. Not only does this phrase show the person is looking for an agency, but it also shows they are looking for an agency in Manchester, therefore when they click through to our website we stand a much better chance of converting them. So when it comes to choosing your keywords, make sure you’re targeting the right ones!

Benefits of Using Ubersuggest for Keyword Research

  1. Easy-to-Use Dashboard:

Ubersuggest has a clean and easy-to-use dashboard, making it accessible to even those with limited technical expertise. You don’t need to be an SEO expert to use the tool effectively. And plus, there is plenty of walk throughs on the website to guide you through the process.

  1. Comprehensive Keyword Data:

Ubersuggest provides detailed data for each keyword, including search volume, competition, cost per click, and SEO difficulty. This information can help you prioritise your keyword strategy and focus on keywords that are most likely to drive traffic to your site. Whilst the database might not be as comprehensive as, say, aHrefs, it’s still more than good enough to get you started.

  1. Find Long-Tail Keywords:

Long-tail keywords are phrases that are more specific and longer than general keywords. They are often less competitive but can drive targeted traffic to your site. Ubersuggest helps you find long-tail keywords related to your niche, increasing the chances of ranking for relevant keywords.

  1. Competitor Analysis:

Ubersuggest also provides insights into the top ranking pages for each keyword, including the domain authority and number of backlinks. This information can help you understand the competition and identify opportunities to outrank them.

How to Use Ubersuggest for Keyword Research

  1. Enter a Primary Keyword:

The first step in using Ubersuggest is to enter a primary keyword related to your niche. This will generate a list of related keywords, along with their monthly search volume, estimated cost per click, and SEO difficulty.

  1. Analyse Keyword Data:

Once you have your list of keywords, take the time to analyse the data provided by Ubersuggest. Make sure to pay attention to the search volume, competition, and estimated cost per click (if you’re researching keywords for your Google Ads). This will help you identify which keywords are worth targeting.

  1. Focus on Long-Tail Keywords:

As I mentioned earlier in this blog, long-tail keywords are often less competitive because they are very specific, but the upside is they can drive more relevant traffic to your site. Use Ubersuggest to find long-tail keywords related to your niche and prioritise these keywords in your SEO strategy.


Is Ubersuggest free to use?

Yes, Ubersuggest is completely free to use.

Is Ubersuggest easy to use?

Yes, Ubersuggest has a simple and user-friendly interface that makes it easy to use, even for those with limited technical expertise.

Can Ubersuggest be used for other languages besides English?

Yes, Ubersuggest supports multiple languages, including Spanish, French, German, Italian, and many others.

Does Ubersuggest provide accurate keyword data?

Ubersuggest uses data from trusted sources such as Google Keyword Planner, Moz, and SEMRush to provide accurate and up-to-date keyword data.

How Good Is It?

As an SEO Tool, Ubersuggest is every bit as powerful as some of the more established names. It does a good job of providing comprehensive keyword research tools that can help you uncover new opportunities and stay ahead of the competition. With its simple dashboard and user-friendly interface, detailed keyword data, and competitor analysis features, it’s a pretty good tool for most business owners to grapple with. As a digital agency it probably doesn’t cover everything we need as in-depth as we would like, but we can’t knock the fact it’s a solid research tool. Whether you’re just starting out or looking to optimise your existing website, Ubersuggest can definitely help you get a better understanding of where your website is right now and gives you the tools to drive more traffic to your site. Give Ubersuggest a whirl today and see for yourself.

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